Our Story



Friends since middle school, we (Nichole and Heather) shared life together. A couple weddings and a handful of babies later, we realized our passions and dreams started to collide. We were two working moms with a desire to stay-at-home with our babies, yet contribute financially to their future.
And from there to: little arrows was born…

So why to: little arrows?

- It’s a Love Letter - 
to: little arrows is truly a love letter to our children. Through this label we get to celebrate the best job ever of being their mommy. All while, enabling us to be at home and invest in our little arrow’s futures.

- It’s a way to Give Back - 
As mamas we know every little arrow deserves to be safe, fed and loved. Through this label we want to help little arrows around the world get just that. That’s why with every purchase we will donate 5% of our profits to little arrows locally and around the world.